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Don't Miss Our Exclusive Brow Products

Your brows are an extension of your style. With our premier line of brow makeup, you’ll never have a bad brow day, again!

Broad Color Palette

Dermatologist Tested

Customizable Colors

Paraben Free


Picture of an Angle Spooly Brush from Kelley Baker

Angle Spooly Brush

KBB Perfect Angle Spooly Brush, for precise and uniform powder distribution! A synthetic alternative to animal bristles.

How To Apply: Using spooly side, gently brush brow hairs up and sweep into place. Define brow shape with angle brush side and Kelley Baker’s Brow Powder Duo. 

Kelley’s Tip: If you are heavy handed flip to spooly side and brush through brow to soften. Use angle brush to make short, precise, hair-like strokes.

Brow Defining Pencil

No more messy brow lines! Kelley is a stickler for straight lines and this ultra fine mechanical Brow Defining Pencil does the job. This proprietary long-wear formula with extensive color matching development has the perfect consistency that glides on perfectly along the brow line. The ultra fine tip allows you to create precise hair-like strokes and has a micro spooly on the end to properly blend the product for that soft, natural Signature Kelley Baker Brow look.

How To Apply: Using spooly side, gently brush brow hairs up and sweep into place. Define brow shape by lining brow with pencil end creating light hair-like strokes to fill and shape. Flip to spooly side and lightly brush to pull product evenly through the brows.

Kelley’s Tip: If you are heavy handed flip to the spooly side and brush through brow to soften.

Ingredients: Diisostearyl Malate, Triethylhexanoin, C20-40 Acid, Synthetic Wax, C20-40 Alcohols, Polyethylene, Glyceryl Behenate/Eicosadioate, Ethylene/Propylene, Copolymer, Ethylcellulose, Boron Nitride, VP/Eicosene Copolymer, Tocopherol, Ascorbyl Palmitate [+/- (May Contain) CI 77891 (Titanium Dioxide) CI 77499,CI 77491,CI 77492 (Iron Oxides) CI 77019 (Mica) CI 77742 (Manganese Violet)].

Picture of a Camo-Light® Highlighter Pencil from Kelley Baker.

Camo-Light® Highlighter Pencil

This soft, creamy highlighter is the true secret to a precise brow line. Adds lift and life to the entire eye area with one quick stroke directly under the arch of your brow. Whether starting with a full face of makeup or just wearing it to the gym, this is a quick-fix waker-upper for everyone.

How To Apply: Draw a fine line under the brow arch. Begin to blend in a windshield wiper motion with the Highlighter Smudge Brush until fully blended.

Kelley’s Tip: Apply Camo-Light® before filling brows with powder or pencil to help create a guide where to fill in with color. 

Ingredients: Caprylic/Capric Triglyceride, Isopropyl Palmitate, Ricinus Communis (Castor) seed oil, Butyl Stearate, Copernicia Cerifera (Carnauba) wax, Euphorbia Cerifera (Candelilla) wax, petrolatum, Beeswax, Ceresin, Stearyl Heptanoate, Microcrystalline Wax, Polyethylene, Talc, Paraffin, Stearyl Caprylate, Tocopherol, Ascorbyl Palmitate, Methylparaben, Propylparaben.

Picture of Clear Brow Setting Gel from Kelley Baker.

Clear Brow Setting Gel

Every perfected brow needs to stay that way. This clear universal shade “fixes” flyaway brows without feeling tacky or hard.

How To Apply: Apply directly to brows by combing brow gel through in upward strokes as the last step in your brow shaping routine. Set brows in place all day!

Kelley’s Tip: Always apply gel in upward strokes. Never stroke downward, it flattens the brow.

Ingredients: Water (Aqua), PVP, Alcohol Denat., Hydroxyethylcellulose, Glycerin, PPG-1-PEG-9 Lauryl Glycol Ether, Sodium Hydroxide, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben.

Highlighter Smudge Brush

Truly a one of a kind revolution in brush craftsmanship. This firm brush effortlessly blends the Highlighter Pencil and helps to define it into the most seamless line under the brow.

How To Apply: Swipe the tip of the Camo-Light pencil with the Highlighter Smudge Brush. Begin to blend in a windshield wiper motion under the brow with the brush, creating a thin line under the brow arch until fully blended.

Kelley’s Tip: Keep using a windshield wiper motion with the brush under the brow arch until there is no sharp line and everything is blended seamlessly.

Peptide Brow and Lash Serum

For those of us who haven’t been blessed with naturally full brows and eyelashes, our new Kelley Baker Brows Peptide Brow + Lash Serum gives us that extra boost we need for the real thing! The serum promotes thicker and fuller brows and lashes while being vegan, cruelty free, gluten free, and paraben + sulfate free. It has been clinically proven to enhance the density of eyelashes by 66% in four weeks. The serum works by ensuring proper bio-availability for maximal keratin stimulation and stimulates as much hair growth as possible.

How To Apply: Apply an even coat to brows and lashes every night before bed to see visible results within 2 weeks. Apply only to brows and lash line, avoid contact with eye itself.

Kelley’s Tip: Be sure to generously coat brows and lashes completely and pay special attention to the root of brow and lash hairs and areas that are particularly sparse.

Ingredients: Water (Aqua), Gylcerin, Ethoxydiglycol, Myristoyl Pentapeptide-17, Hydrolyzed Silk Protein, Panax Ginseng Root Extract, Arctium Majus (Burdock) Root Extract, Hydrolyzed Soy Protein, Hydroxyethylcellulose, Phenoxyethanol, Ethylhexylglycerin.

Picture of Tinted Brow Gel from Kelley Baker.

Tinted Brow Gel

This multi-tasking formula is a true eyebrow problem solver. Volumizes sparse brows, covers grey and tames unruly brows all in one step! The customized micro applicator allows you to apply the gel exactly where you need it without any mess so brows are left looking soft and natural all day long.

How To Apply: Lightly apply directly to brows by combing tinted brow gel through in upward strokes. This can be used alone or in addition to your Kelley Baker Brow regimen followed by Camo-Light® Highlighter, Brow Defining Pencil or Brow Powder, depending on your desired finished look.

Kelley’s Tip: If you have blonde or grey brow hairs the tinted gel will leave a nice color pigment giving your brows more volume. This is a great corrective product for sparse brows that stays all day. You can use the Camo-Light® Highlighter and Highlighter Smudge Brush to follow to clean up your lines.

Ingredients: Water (Aqua), Cyclopentasiloxane, Trimethylsiloxysilicate, Methyl Methacrylate Crosspolymer, Dipentaerythrityl, Glycerin, Silica, CI 77499, Stearic Acid,Cetyl PEG/PPG-10/1 Dimethicone, CI 77491, Sorbitan Sesquioleate, Microcrystalline Wax, Magnesium Sulfate, Sodium Chloride,1,2-Hexanediol, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone, Disteardimonium Hectorite, Phenoxyethanol, Xanthan Gum, Amethyst Powder,lllite. MAY CONTAIN (+/-): CI 77492, Titanium Dioxide, Triethoxycaprylylsilane