waxing is hot—and getting hotter!

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Waxing is a fast-growing segment of the ever-growing salon industry. As it continues to gain in popularity—for women and men, both young and old—a business dedicated to waxing is ideally suited for all types of markets in a wide variety of communities.

a thriving, recession-resilient franchise

Early on, the founders of Waxing the City® recognized that the salon industry was ripe for specialization—especially for waxing. Spurred on by their loyal clientele and the belief that waxing is a lifestyle, not an occasional treat, the founders followed their hunch that a dedicated waxing studio was a good bet. And it was! Since 2003, Waxing the City has grown from a one-room studio to a regional phenomenon. By 2012, with demand for services at an all-time high, the timing was right to expand the brand.

To bring Waxing the City to the world, the founders partnered with Self Esteem Brands, parent company of the world’s largest co-ed fitness franchise, Anytime Fitness, LLC. Self Esteem Brands can leverage its tried and true franchise support systems to Waxing the City franchisees.

The strength of Waxing the City is due to a distinctive business model, including these cutting-edge and creative concepts:

• Custom formulated soft and hard wax—made exclusively for Waxing the City in Europe
• State-of-the-art education and training systems—ensures optimal waxing techniques at all studios
• Employer of choice strategies—committed to training for providing long-term and rewarding careers to salon industry professionals

Industry reports show that specialty salons, for example, waxing and nail salons, fared well during the recession. Between 2007 and 2015, industry revenue rose to a high of $11 billion. Plus, revenue is projected to grow in the post-recession years, as employment figures improve and discretionary income increases.*

*IBISWorld’s Personal Waxing & Nail Salons in the US: Market Research Report | Feb 2012