Getting a Brazilian Wax for Men: Everything You Need to Know | Waxing the City
Discover the what, why, and how of Brazilian waxing for men. From preparation to benefits to what you can expect, we’ve got you covered in
From our humble beginnings as a single studio in Colorado, to over one hundred and thirty locations across the United States, Waxing the City is a waxing franchise that isn’t slowing down. We’ve given the self-care industry a makeover with our exclusive products and aestheticians. We want driven, eager franchise owners like you to help us continue the transformation for countless customers and owners to come.
1 This information was taken from the Waxing the City 2023 Franchise Disclosure Document. 14 or 39% of the 36 franchised studios in the top one-third of the 109 studios in the survey actually attained or surpassed these results for the year ended December 31, 2022. A new franchisee’s results may differ from these results. See 2023 Waxing the City Franchise Disclosure Document for additional information. 2 See Item 7 of the Waxing the City 2023 Franchise Disclosure Document for more information.
Offer your customers our exclusive “Cera Naranja” wax or “Cerasuave Yellow”, custom formulas found only at Waxing the City. Our exclusive waxes, along with an extensive line of skin and beauty care products that suit every body, ensures your customers have a worry-free waxing experience without the hair-raising salon stories.
We’ve been a proud member of the Self Esteem Brands family-the people who transformed Anytime Fitness into a leading fitness franchise-since 2012. That strong history, along with our team of highly trained aestheticians called Cerologists, make us your franchise experts for all things wax.
Thanks to the abundant research on the benefits of self-care, the health and beauty industries are hotter than ever-and you can be, too. Now’s the time to build a name and a studio for yourself with Waxing the City. Strip away your franchise worries and own a location (or two) with one of the fastest growing waxing franchises in the U.S. today.
Because of the recurring nature of waxing and self-care appointments, your customers could be signing up for back-to-back waxes, eyebrow treatments, and more.
The waxing and personal care industries are in full swing, so Waxing the City franchise owners can enjoy a client-heavy market and major growth potential.
We’ve made daily operations easier through time-tested methods, helping you keep your days more predictable and your workflow straightforward.
Discover the what, why, and how of Brazilian waxing for men. From preparation to benefits to what you can expect, we’ve got you covered in
Learn what key traits our owners bring to their studios and how they help them build their businesses.
Discover how Waxing the City brings customers into the studio each month and how we can maintain a strong customer base month after month.