With nicknames like “the brow whisperer” and “the arch queen”, it’s no secret that Kelley Baker is a crazy-talented brow artist, but to build the brow empire that she has today, it’s taken far more than talent and skill. It’s also taken social media prowess, an entrepreneurial spirit and a sincere passion for helping people feel beautiful. But it’s not just people that Kelley aims to transform—it’s the products, too. Unlike several other cosmetic companies, Kelley refuses to put her name on products that other manufacturers bring to her; instead, Kelley insists on developing and testing all of her own products in her salon. She has spent years personally working on color and formula development to ensure that her products not only perform, but they are safe for both people and the environment.
Product development is only one piece of the puzzle, though. Kelley has a passion for educating her followers and clients and wants everyone to feel empowered to achieve the look they want outside of the salon. Her commitment to showing people how to achieve perfect brows has fueled Kelley’s acceleration to #browgoal fame with the help of social media. Kelley’s following continued to grow as people discovered her brilliant-yet-relatable beauty tutorials and brow transformations. Instagram became the secret weapon that Kelley was able to leverage to grow her salon business which then led to her teaching her employees how to create brows “the Kelley Baker way.” Her method, her products, and her down-to-earth approach to beauty has made Kelley one of the most popular makeup artists in the industry and in Hollywood. In addition to working with many A-list celebrities, Kelley is the keeper of the Kardashian brow—an accolade that speaks loudly for itself.
It’s that level of detail, care and sense of personal responsibility that has made the Kelley Baker Brow (KBB) line one of the most sought-after beauty brands in the industry. And it’s why Waxing The City is proud to exclusively use and offer Kelley Baker Brow products in our studios.
What does that mean for you? It means that you can continue to expect that your Waxing The City experience will be top-notch thanks to the expertise of our hair removal technicians, but beyond your appointment, you will feel confident that you will walk out the door knowing how to re-create the same look tomorrow. You can go home with a full suite of products that includes the same brow pencils, brow gels, serums and brushes that A-list celebrities are using. Ask your Cerologist to show you how they are styling your brows after your wax and which shade they would recommend for your particular look.
Hair removal and brow shaping are fundamental steps in achieving your best brows ever, but the right pencil or powder/brush combo will bring depth and definition to your brows while a brow gel will keep those hairs in line so you can trust that your brow game is strong from a.m. to p.m.
Our favorite brow tips from Kelley Baker:
- Apply highlighter pencil beneath your brow line—it will make your eyes pop and will hide any brow imperfections.
- Sparse or over-tweezed brows can be corrected! Use a brow growth serum nightly and within three months, you’ll see growth.
- Less is more. When filling in sparse brows, start with light brush or pencil strokes and build as needed. If you’re using powder, be sure to tap any excess off your brush before applying.
- Don’t rush when you’re filling in your brows for the day, even if you’ve done it a million times!