the road to Waxing the City

Spurred on by their loyal clientele and the belief that waxing is a lifestyle, not an occasional treat, the founders of Waxing the City followed their hunch that a dedicated waxing studio was a good bet. And it was! Thanks to their trend-setting decision, you now have access to expert waxing services without a trip to an expensive spa.

fanatical about waxing

Summer Hartshorn Vasilas worked for several salons in Minneapolis and Denver throughout the late 1990s and into the next decade. As Summer refined her waxing skills and became more passionate about waxing, she had a dream of someday opening a studio exclusively dedicated to waxing. Taking this idea to Marilyn Hartshorn, Robin Schoh, and Alex Arlotta, Waxing the City was created to solely provide facial and body waxing—the first studio of its kind in Colorado. The four founders are still actively involved today as Waxing the City continues to expand.

dedicated to being the best

From the start, the founders were committed to hiring the best and making them better. To ensure Waxing Standards of Excellence, every licensed esthetician at Waxing the City completes an extensive training course before they serve clients. In fact, our waxing techniques are so special they even have a special name: Cerology® waxing services. The word Cerology is derived from “cera” (Latin for wax). Our waxers are highly-trained Cerologist technicians who perform the art of waxing.

obsessed with convenience & affordability

Founded in 2003, in the trendy LoDo neighborhood of Denver, Colorado, Waxing the City grew from a one-room studio, to a regional phenomenon. By 2010, Waxing the City added three studios in the greater Denver area and also expanded to Dallas, Texas.

In the early years, clients would drive for hours for the unrivaled waxing services at Waxing the City. While that was flattering, we knew our loyal clients deserved more convenience. One studio led to two, two led to two more, and so on. Waxing the City is now taking convenience to the next level with a national expansion. Waxing the City truly offers the convenience and expertise necessary to make waxing a lifestyle, not a special treat.

waxing the world

To bring Waxing the City to the world, the founders partnered with Anytime Fitness, LLC. As the world’s largest co-ed fitness franchise, Anytime Fitness can leverage its tried-and-true franchise support systems to Waxing the City franchisees. With more than 2,500 clubs in twenty countries, the corporate backbone of Anytime Fitness is an asset for those considering a franchise opportunity with Waxing the City.

Learn about Waxing the City franchise opportunities

 


Waxing the City founders
L-R: Summer Vasilas, Robin Schoh, Alex Arlotta, and Marilyn Hartshorn
Waxing the City Denver Lodo
Flagship Waxing the City studio in LODO

Our core values:

  • Emphasis on people
  • Outstanding client service
  • Compassion and caring
  • Community partnerships